Jennifer Herndon asked:


If you are going to succeed in your online business, you must take action. Massive action. Consistent action. Action fueled by your burning desire.

But, when you first start an online business, or if you have been struggling to earn money from home, you might sit in front of your computer, really wanting to take action, and having no idea what to do. Not because you don’t have any information on what to do. Much more likely, you have WAY too much information on what to do.

Information overload is the number one reason people don’t take action. You are overwhelmed. You have two hours a night to work on your online business. Yet it will take 200 hours just to get through all of the “how-to” information you have. And another 200 hours to implement it. That is if you have the knowledge and ability to implement it at all.

So, realistically, how can you achieve success when you start an online business? I mean success now. Not twenty years from now.

I can tell you absolutely that the way to earn money from home is NOT to sit at home and spend money. And the opportunities to spend money abound. Part of your work when you start an online business is to subscribe to the internet marketing experts’ lists. And you should do this. You will get a lot of good free information and tips about how to find online business success.

But you will also be flooded with new product offers. All of them have well written sales letters. All of them claim that making money from home is easy. Most of them promise to be the new system that’s going to change it all for you. Most of them guarantee that even a newbie can do it. But, the fact is, with most of them you are not going to earn money online.

Why? Not because the product creators are scam artists. This is rarely true. So if you are trying to take action but still not finding online business success, what’s wrong? What’s wrong with all of those $97 products you’re buying. Maybe you’ve even tried the $397 product, the $997 product, or more. I’ve got them all.

Here’s what I’ve found to be wrong with them. Either the product isn’t what someone just trying to start an online business should be buying. Or, the product doesn’t provide you with a complete system. And, without a complete system in place, it’s near impossible to earn money online unless you have the time and ability to set it all up yourself. Most people have neither.

Part of the problem is that the people who are marketing these products to you aren’t marketing them to you. They are marketing them to their list of thousands of people. And the product may only be the “right” product for a few hundred of those people.

But, the marketer doesn’t know you. Doesn’t know who you are. Doesn’t know what you need. Doesn’t know if you are making money from home or just trying to get started. And, unfortunately, usually they don’t care. They are promoting a product for a friend. Usually one of their fellow expert marketers. Or they are trying to win a JV contest and just want to sell as many of the product as they can.

So what is the answer? Not buy any products? No. Not unless you are looking to take the long road. I’ll reveal the shortcut to online business success next time.

Marketing Guy asked:


Not two weeks ago I had a chat with someone (an SEO) about some online media buying and although the figures made an infinite amount of sense (6 figure monthly page views ? prime location banner purchase for less than ?90 per month!), he said, ?but there is no SEO value from the banner link? (it was JavaScript)! Astonished, I spent the next hour arguing the case for buying the coverage, but it would seem that the majority of SEOs just don?t see the value of applying traditional marketing techniques to the web ? they just don?t ?fit? into the SEO mindset.

What is really bizarre though is that while the optimisation industry doesn?t see the value in some less search engine focused marketing techniques, they will pay a veritable fortune for paid links. The likes of ReviewMe (http://www.reviewme.com) change up to $250 for a single ?review? (which is SEO speak for a plain text link not so subtly hidden in a purpose written article). One text link. One! Not just that, but a single text link on a new page that has no PR (and will maybe only will ever receive minimal PR filtered through from other page links)!

For that $250 (around ?150) there are so many different options you could aim for. While a lot won?t have any direct SEO benefit, we still need to consider traffic and branding benefits.

$250 would allow me to buy banner advertising on a niche site / forum / blog for a limited amount of time. Depending on the type of site and its subject area you could be looking at a decent amount of traffic, enquiries and exposure ? certainly enough to justify the cost.

An alternative would be to spend the money on a directory listing on a site such as TheBestOf (http://www.thebestof.co.uk) - ?10 per month for a year and you get a full page listing (written by your local contact), an audio advert where you can pitch your service, inclusion in a high traffic site and a direct (SEO friendly!) link back to your site. A link AND qualified traffic ? that?s like SEO Christmas!

Online marketing professionals do focus on SEO a lot and that isn?t a bad thing ? it just isn?t the only thing and you should be looking to spend your budget wisely and spread your marketing scope.

MD SERVE asked:


Internet marketing is essential to the success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.

“Your website has to magically appear before buyers when they need products and services.”

Internet marketing is similar to designing websites- it does not require much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally important for a good internet marketer to constantly update himself weekly, if not monthly, of online markets. There are many ways to market your website .

– Find A Competent and Reliable Internet Marketer –

Justify the costs of hiring an Internet Marketer - First of all, getting an internet marketer is not essential for every website. If your website is a business website or a website which you want to generate revenue from, it is good to seek a competent internet marketer to work on your website. For more details visit to www.ultimate-internet-marketing-tricks.com.The costs spent on your website for internet marketing has to be justified and often, they are justified by having more revenue and traffic to your web site.

Potential customers have to know that there are no guarrantees in SEO. Since everything is fundamentally based on search engines, SEO work is at the mercy of major search engines like Google. Many SEO companies tried to secure customers with guarrantees that they cannot fulfil, resulting in lawsuits or customers getting burned for hiring their SEO services.

– What an Internet Marketer can offer –

In short, an Internet Marketer oversees that your website is built properly for visibility and promoted with the best dollar spent on your internet marketing campaign. It is no good having a website and not appearing in internet searches. Your website has to magically appear before buyers when they need products and services. Internet Marketers deploy search engine optimisation techniques to make your website visible and targeted to internet users.

Internet marketing requires research and analysis effort for individual website, followed by optimisation of website .For more details go to www.perpetual-traffic-generator.com .

Hundreds of hours may be spent on each website, depending on the size of your targetted market. You are essentially paying for the amount of effort involved, effectiveness of your internet marketer and daily sales tracking of your website.

How to choose an Internet Marketer- Internet marketing requires constant updating of skills and knowledge. One crude way to test if your internet marketer is a genuine or fake- Ask your internet marketer about recent events that happened in his field. If he cannot answer that, he must have a genuinely good reason to back himself as a good internet marketer! At times, it is easy to fall prey into the hands of bad internet marketing companies as happened in US and other parts of the world.

It is also important for you to feel comfortable with the amount of money you are spending on getting your site popular before committing yourself to an internet marketing campaign. Internet marketing campaigns typically last a few months and requires monthly tune-ups to your website. Include the costs of an internet marketing campaign when doing your company’s advertising budget.

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